About Us

The SVVY product range was created in 2020 lockdown.  A growing portfolio of products created by Joanna Maxwell, an expert in the Hair Product Industry who wants to make the very best in eco friendly, sustainable Hair Care products available to everyone.

SVVY was kickstarted with the best selling SVVY smoothing and detangling brush, and most recently a range of SVVY, Japanese steel scissors. The brand continues to grow with fresh ideas and new inventions so watch this space.

The SVVY smoothing and detangling brush is a new innovative brush designed specifically to protect the scalp and quickly detangle, whilst smoothing the hair cuticle. Perfectly shaped to the head, making the brushing process more comfortable and efficient. Small silicone pins help to reduce frizz and detangle with no tugging. This is great for people struggling with a sensitive scalp, as it is much more gentle.