Savvy & Shine Professional Haircare was lovingly established in 2010 by founders Joanna and Tom Maxwell. Husband and wife team who realised an opportunity in the market for personable, cruelty-free and sustainable haircare distribution across the UK and Ireland.

An expert in her field, Joanna has over 25 years of experience in the industry educating salons in all things technical across the world. It led her to want to bring the very best in eco-friendly, sustainable brands to like-minded salon owners across the nation.

Situated in Antrim, Northern Ireland the Savvy warehouse is a treasure trove of great haircare, education and everything a salon needs to make life a little easier.